In his first earnings call, Niccol articulated a clear vision: "We need to get back to our core identity and consistently deliver a great experience so our customers will come back." His focus on core values complements Schultz’s legacy of brand excellence.
Howard Schultz expressed confidence in Niccol, stating, "I have total faith in Brian taking the helm of the international coffee chain." Schultz underscored his availability for advice without intending to return to the CEO role.
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