Treat your online profile like a sales page, rather than focusing solely on likes. Viral campaigns can increase awareness but not necessarily sales, as shown by Solo Stove's story.
Social media should be viewed as a lagging indicator of impact, not a leading one. It amplifies existing strengths rather than creating them, similar to a crowded parade.
The content production model is overrated; instead, consider your social media presence as a tool for long-term brand awareness rather than short-term sales.
As Warren Buffett said, 'Your view doesn't improve, but your legs begin to hurt.' This captures the futility of chasing views without a solid strategy.
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