Caviar, once an exclusive delicacy, is seeing a resurgence in popularity, particularly among Gen Z and millennials, as it becomes more versatile and accessible. This trend has been amplified by social media, showcasing celebrities like Rihanna and Hailey Bieber using caviar in unconventional ways. The pandemic accelerated the shift, with purveyors selling directly to consumers, creating new markets. Reports of rising business sales reflect increasing demand, with specific growth seen in companies targeting a younger audience.
Caviar has been around forever, but I think social media has helped its popularity in the last few years.
Now, there's a brand-new market, and we're naturally going in that phase where the more people know about caviar, the more people demand caviar and want caviar.
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