An influencer's clothing brand launch was a huge miss for her followers, so she took the site down. She relaunched it 7 months later with better materials and lower prices.

"It was always a dream starting my own business," White told Business Insider. "But I could not have been prepared for how difficult it's been."

White's aim was always to create a brand that would resonate with her followers: one that wasn't budget or fast fashion but also wasn't high-end and unaffordable.

After See You Tomorrow launched, fans lamented that she'd forgotten her roots. Customers felt See You Tomorrow fell short on price point and quality.

"I feel like her original fan base have nothing in common with her current ventures," one said on the InfluencerSnark subreddit.

Read at Business Insider