Every Company Will Face a Crisis - Here's How You Can Adapt Quickly | Entrepreneur
Briefly

The article emphasizes the importance of focusing on problems rather than solutions for entrepreneurs and founders to drive impactful change. It illustrates this through the recent wildfires in Los Angeles that challenged Realm to quickly adapt its services to meet homeowners' urgent needs. The narrative draws parallels to how companies like Zoom pivoted during the Covid-19 pandemic, highlighting adaptability as a critical component of sustained relevance and support. Ultimately, the piece underscores the necessity of assessing evolving customer demands and maintaining engagement within teams for successful transitions during crises.
Great founders and entrepreneurs are obsessed with problems rather than just solutions, focusing on where they can make the most impact for customers and business.
When wildfires devastated Los Angeles, we had to act fast and reassess how to support homeowners facing incredible challenges after losing their homes.
Much like Zoom shifted gears during the Covid-19 pandemic to meet urgent needs, we at Realm had to evaluate new customer needs and adapt quickly.
This crisis reinforced valuable lessons about identifying changing customer demands, engaging our team for transition, and maintaining long-term sustainability through adaptability.
Read at Entrepreneur
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