TikTok strategies increasingly important for publishers | What's New in Publishing | Digital Publishing News
Briefly

Publishers looking to engage younger audiences are experimenting with TikTok strategies
Publishers are looking beyond the more established social media platforms for engagement.TikTok strategies in particular have moved up the agenda for publishers looking to engage younger audiences.The platform is responding with added features that make the platform more effective for audience development.
Read at What's New in Publishing | Digital Publishing News
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