"More adults use it than Twitter, Snapchat, TikTok or Reddit": How LinkedIn is increasingly driving content discovery for publishers | What's New in Publishing | Digital Publishing News
Briefly

Almost 60% of LinkedIn's users are between the ages of 25 and 34, making it the single largest demographic to use the platform.And this is a demographic with a willingness to pay for news.At a time when publishers are moving past seeing social media platforms as traffic drivers, and even a major publication like BuzzFeed News shut down because of a sharp decrease in Facebook referral traffic, LinkedIn is giving publishers a reason to smile.
Read at What's New in Publishing | Digital Publishing News
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