Netflix's ad-supported tier has reached 94 million monthly active users, up over 20 million since its last report in November. Priced at $7.99, this plan offers a significant discount compared to its $17.99 ad-free option. The growth of this model reflects a broader industry trend, as streaming services increasingly rely on advertising for profitability. Interestingly, Netflix's president of advertising, Amy Reinhard, noted the high level of viewer attention towards mid-roll ads, which rivals that of the content itself. Additionally, the ad-supported tier has a strong appeal among the 18- to 34-year-old demographic, outperforming traditional broadcast and cable networks.
Netflix's cheaper ad-supported tier has achieved an impressive 94 million monthly active users, growing by over 20 million since November, signaling strong market performance.
The ad-supported plan, introduced in November 2022, is priced at $7.99 per month, considerably lower than Netflix's least expensive ad-free offering at $17.99.
Amy Reinhard, Netflix's president of advertising, highlighted how viewers pay significant attention to mid-roll ads, emphasizing competitiveness in audience engagement compared to other networks.
Netflix's ad-based model has been particularly successful among 18- to 34-year-olds, boasting a larger reach in this demographic than any U.S. broadcast or cable network.
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