Recent findings indicate sustainability is a key focus for the digital ad industry, with nearly half of businesses estimating their digital media emissions. The IAB report highlights that 48% of companies are making emissions estimations, and 42% are informing clients about their impacts. Additionally, Reddit is testing content paywalls, aiming to develop a paid subreddit feature. Furthermore, Andria Vidler is appointed as the new president of the Advertising Association, taking office on March 1st, guiding its future strategies.
Sustainability is ranked as the second most important challenge for the digital ad ecosystem, overtaken only by measurement, according to the IAB's latest State of Readiness Report.
Almost half (48%) of businesses now estimate emissions from digital media - a significant jump from previous years; 42% are also disclosing impacts to clients.
Reddit CEO Steve Huffman stated that the company is actively testing ways to put certain content behind paywalls, aiming for a paid subreddit feature roll-out this year.
Andria Vidler, chief executive of Allwyn UK, has been appointed as the new president of the Advertising Association, to guide their strategic direction.
Collection
[
|
...
]