Yahoo ID Solutions Continues Momentum, Extends Publisher Availability to Provide Publishers Better ROI on their Recognised Audiences
Briefly

"As we continue to extend Yahoo Identity Solutions, we are building on our momentum to shape the future of identity in advertising, ensuring publishers can monetise their audiences more effectively in an identity-constrained world."
"This expansion demonstrates our commitment to future-proofing our clients' businesses as they adapt to the evolving digital landscape through robust identity solutions that drive performance and respect user privacy."
"This enables more of a publisher's hard-earned audiences to be recognised by more demand, helping to optimise monetisation without third-party cookies."
Read at Exchangewire
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