#identity-solutions

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#digital-advertising

How The 'Privacy By Default' Internet Will Reshape Ad Industry Priorities | AdExchanger

Privacy-focused identity solutions are crucial post third-party cookies phaseout.

Yahoo Extends Its Identity Solutions To Connected TV | AdExchanger

Digital advertisers want CTV to align with digital practices for better data and targeting capabilities.

ID5 & OpenX Partnership Delivers a 58% Increase in Reach for Safari Traffic

OpenX and ID5 partnership addresses cookie signal loss by enabling audience targeting in traditionally unaddressable environments, enhancing reach and maximizing revenue.

Digital advertisers still looking for recipe to thrive in cookieless world | MarTech

Google removes cookies for 1% of Chrome users, advertisers must adapt
Alternative data like ID solutions and first-party data are emerging amidst the demise of cookies.

How The 'Privacy By Default' Internet Will Reshape Ad Industry Priorities | AdExchanger

Privacy-focused identity solutions are crucial post third-party cookies phaseout.

Yahoo Extends Its Identity Solutions To Connected TV | AdExchanger

Digital advertisers want CTV to align with digital practices for better data and targeting capabilities.

ID5 & OpenX Partnership Delivers a 58% Increase in Reach for Safari Traffic

OpenX and ID5 partnership addresses cookie signal loss by enabling audience targeting in traditionally unaddressable environments, enhancing reach and maximizing revenue.

Digital advertisers still looking for recipe to thrive in cookieless world | MarTech

Google removes cookies for 1% of Chrome users, advertisers must adapt
Alternative data like ID solutions and first-party data are emerging amidst the demise of cookies.
moredigital-advertising
#publishers

With Lockr's New Tool, Publishers Can Test Multiple Alt Identity Solutions At Once | AdExchanger

Publishers face challenges in testing and deploying new identity solutions, as well as maintaining and updating current integrations.
The abundance of identity solutions on the market has led publishers to integrate multiple solutions, even those with little potential, to capture every data signal.

Yahoo ID Solutions Continues Momentum, Extends Publisher Availability to Provide Publishers Better ROI on their Recognised Audiences

Yahoo Identity Solutions enhance audience recognition for publishers, driving better monetisation in a cookie-less advertising landscape.

With Lockr's New Tool, Publishers Can Test Multiple Alt Identity Solutions At Once | AdExchanger

Publishers face challenges in testing and deploying new identity solutions, as well as maintaining and updating current integrations.
The abundance of identity solutions on the market has led publishers to integrate multiple solutions, even those with little potential, to capture every data signal.

Yahoo ID Solutions Continues Momentum, Extends Publisher Availability to Provide Publishers Better ROI on their Recognised Audiences

Yahoo Identity Solutions enhance audience recognition for publishers, driving better monetisation in a cookie-less advertising landscape.
morepublishers
#ad-tech

Amid green shoots of recovery in ad tech investment, a note of caution is warranted

Mergers and acquisitions in ad tech show a potential resurgence, with strategic shifts toward sustainable marketing and ID-targeting due to cookie decline.

Alternative Identity Provider ID5 Nabs $20 Million In Series B Funding | AdExchanger

The identity solution market is fragmented with 20+ solutions, but only a few are expected to survive in the next five years.
ID5 secures $20 million in Series B funding, demonstrating market confidence and growth in addressing the signal loss problem.

Amid green shoots of recovery in ad tech investment, a note of caution is warranted

Mergers and acquisitions in ad tech show a potential resurgence, with strategic shifts toward sustainable marketing and ID-targeting due to cookie decline.

Alternative Identity Provider ID5 Nabs $20 Million In Series B Funding | AdExchanger

The identity solution market is fragmented with 20+ solutions, but only a few are expected to survive in the next five years.
ID5 secures $20 million in Series B funding, demonstrating market confidence and growth in addressing the signal loss problem.
moread-tech
#iab-tech-lab

When authentication falls short: Myths and realities in advertising ID solutions

The IAB Tech Lab's ID Solutions guide clarifies the identity solution landscape and debunks privacy myths.
Standardization in identity solutions is crucial for clarity and effective compliance.

When authentication falls short: Myths and realities in advertising ID solutions

The IAB Tech Lab's ID Solutions guide aims to clarify the crowded identity solution landscape by providing standards and specifications for evaluating identity partners.

When authentication falls short: Myths and realities in advertising ID solutions

The IAB Tech Lab's ID Solutions guide clarifies the identity solution landscape and debunks privacy myths.
Standardization in identity solutions is crucial for clarity and effective compliance.

When authentication falls short: Myths and realities in advertising ID solutions

The IAB Tech Lab's ID Solutions guide aims to clarify the crowded identity solution landscape by providing standards and specifications for evaluating identity partners.
moreiab-tech-lab

The DSP-To-CTV Pipeline; Getting A 360-Degree View | AdExchanger

DSPs can capitalize on direct relationships in TV ad buying by utilizing supply-path optimization initiatives like Direct Access by Viant.
Viant focuses on CTV with its post-cookie identity solution called the 'Viant Household ID,' offering a better way to anchor identity and connect first-party data from advertisers and content owners.

Q1 2024 update: Which industries still rely on cookies the most

Food and drink, and travel industries heavily rely on cookies for programmatic ad buys with 86% usage, slow shift to cookieless alternatives.
Ad buyers are increasingly focusing on placements with publishers with first-party data.
Despite the cookie depreciation deadline being extended to 2025, advertisers should continue testing alternative identity solutions.
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