#identity-solutions

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#retail-media-networks #first-party-data #clean-rooms #artificial-intelligence #cookie-deprecation
Marketing
fromThedrum
5 days ago

What's Next for Retail Media? The five trends to plan for in 2024 and beyond.

Retail media will reach $55B in 2024, driven by first-party data access, identity solutions, clean rooms, artificial intelligence, and expansion beyond traditional retail environments.
fromThe Drum
1 month ago

What happens when our common currency becomes uncommon?

This is not new news, of course, but many in the industry seem to be finally waking up to the hard truth that data-driven media buying, as we know it today, is severely under threat and has to change. Cookies power everything we do, from humble frequency capping through to complex multi-touch attribution models, ad personalisation and audience segmentation. They underpin most of the gains we've made in performance advertising, as well as brand advertising, over the past decade.
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