With Lockr's New Tool, Publishers Can Test Multiple Alt Identity Solutions At Once | AdExchanger
Publishers face challenges in testing and deploying new identity solutions, as well as maintaining and updating current integrations.
The abundance of identity solutions on the market has led publishers to integrate multiple solutions, even those with little potential, to capture every data signal. [ more ]
The DSP-To-CTV Pipeline; Getting A 360-Degree View | AdExchanger
DSPs can capitalize on direct relationships in TV ad buying by utilizing supply-path optimization initiatives like Direct Access by Viant.
Viant focuses on CTV with its post-cookie identity solution called the 'Viant Household ID,' offering a better way to anchor identity and connect first-party data from advertisers and content owners. [ more ]