Livewire has introduced Gamer.ID, an innovative identity framework designed to optimize brand engagement within the gaming community through its Gameview technology. Utilizing Optable's infrastructure, it features Gamer.Graph—an identity resolution engine that allows brands to connect with gamers across various platforms without compromising data privacy. In an era where gaming eclipses traditional entertainment, Gamer.ID offers a solution that replaces unreliable third-party cookies with robust first-party data. This aims to enhance precision targeting in media campaigns and supports brands' ability to connect authentically with gaming audiences across multiple channels.
Our mission is to continue to be a global leader in understanding gamers better than anyone.
Gamer.ID enables brands to reach authentic gamers across all touchpoints-without cookies or probabilistic models.
This isn't just another ID graph; it is a comprehensive gaming identity framework that bridges gaming, programmatic, and commerce.
With Gamer.ID and Gamer.Graph, we are revolutionizing audience targeting in gaming.
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