The growing obsession with attribution means advertisers are often less willing to cross their fingers and bet big without proof.
A Formula 1 sponsor five years ago is no doubt still thanking its lucky stars (and Netflix) for the popular "Formula 1: Drive to Survive" series.
Taking a chance on a niche sport can produce a big return; brands like Monster Energy and Red Bull executed this strategy well.
Google hinted at deprecating the Google ad ID (GAID) within two years, a move that seemed bold compared to Apple's opt-in approach with IDFA.
[
Collection
]
[
|
...
]