Why marketers must combat the hidden threat of MFA sites | MarTech
Briefly

Combatting MFA sites is crucial because they exploit digital ads for profit, lacking user value and leading to dilution of ad effectiveness, financial gain for fraudsters, trust erosion, and brand suitability issues.
MFA sites mislead advertisers with inflated metrics, generate revenue for fraudsters through illegitimate tactics, erode user trust in online ads, and harm brand perception with low-quality content associations.
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