3 Reasons Why Pmax Ads Show Up In Shoddy PlacesThe rise of AI-generated sites presents challenges for marketers, impacting ad spend efficiency and increasing exposure to low-quality placements.
Discover Wiped Out MFA Spend By Following These Four Basic Steps | AdExchangerBrands can significantly reduce spending on made-for-advertising (MFA) sites in programmatic advertising with the right strategies.
Why marketers must combat the hidden threat of MFA sites | MarTechCombatting MFA sites is crucial in preventing ad budget drain and protecting brand reputation in digital advertising.
MFA Sites Aren't Going Anywhere Until There Are Incentives To End Them | AdExchangerMFA sites thrive due to monetization benefits for ad tech ecosystem, despite being misleading and fraudulent.
Hidden MFA | AdExchangerForbes' www3 subdomain operated a different kind of MFA site with slideshow versions crammed with ads.Adalytics exposed issues with improper labeling of the www3 subdomain in bid requests, impacting various players in the ad tech industry.