3 Reasons Why Pmax Ads Show Up In Shoddy PlacesThe rise of AI-generated sites presents challenges for marketers, impacting ad spend efficiency and increasing exposure to low-quality placements.
Discover Wiped Out MFA Spend By Following These Four Basic Steps | AdExchangerBrands can significantly reduce spending on made-for-advertising (MFA) sites in programmatic advertising with the right strategies.
Why marketers must combat the hidden threat of MFA sites | MarTechCombatting MFA sites is crucial in preventing ad budget drain and protecting brand reputation in digital advertising.
MFA Sites Aren't Going Anywhere Until There Are Incentives To End Them | AdExchangerMFA sites thrive due to monetization benefits for ad tech ecosystem, despite being misleading and fraudulent.