When marketers get too caught up in chasing the "golden record" in a customer data platform (CDP), they can allow "identity" to foul up their use cases.So let's look at why creating a single customer profile in your CDP isn't always ideal and how you can develop the correct procedures for merging records.
#people #information #relationship #accidentally #bottom-line #reservation #single-person #customer-experience #service-provider #side-hustle
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