O'Leary's modern money-making idea is to "sell customer acquisition with social media." In essence, he said he would create video content for a business and ask for $100 for every paying customer he earned them. "You'd be amazed at how many business owners have no idea how to use social media, and if you've grown up with a phone in your hand, you do," he said. "It's the best side hustle there is: understanding how to make content for social media."
If Kevin O'Leary woke up broke tomorrow, he wouldn't panic, pout, or panic-buy a lottery ticket. He'd do what millions of people are already trying to do every day-turn their phone into a paycheck. Because in a world where everyone's trying to become a content creator, monetize their Facebook page, or figure out what exactly "engagement" means, O'Leary says there's a better, faster way to make real money.
Social media is a powerful tool for making money online. Research from Canva shows that 44% of U.S. professionals make money from side hustles that blend creativity, social media, and AI. And it's easy to see why: social media empowers its 5.66 billion users (as reported by Statista) to reach and connect with new people all over the world, every single day.
Making extra money of $100 a day outside of your career is a great goal if you start a business, are looking to work freelance, or have a side hustle. In 2021, the gig economy exploded with more adults who want money fast and need additional income. Depending on how you look at it, if you earn $100 a day, it is already a great marker to set for your earning goals.
Nearly 40% of Americans have a side hustle right now - and for many, it's not just a way to earn a little extra cash. According to a recent LendingTree survey, 61% of people with a side hustle say they couldn't afford to live without it. While the number of side hustlers has decreased slightly since the pandemic's peak, many still feel the everyday financial pressure.
After college, I worked in sales for my mom during the day and packed orders at night. I didn't have a fashion degree. I just had a deep desire to build something that felt like me - bold, global, connected. The brand's identity is grounded in that relentless hustle and the belief that women can create their own rules and lifestyles.
It was super structured and ran like a well-oiled machine; I needed a little more ownership and a little more chaos. After about three years, I quit to scale my side business: I'm a full-stack email marketer who creates email campaigns - including email copy, design, development, and implementation - for direct-to-consumer and business-to-business companies globally. I use the platform Fiverr to find clients. My prices range from $100 for a single brief to $3,000+ per month for a done-for-you service.
"Coast FIRE is a version of financial independence combined with a retirement savings strategy. It's about easing up, stepping away from high-pressure careers, and living on your terms."