Madden and Steven Forrest launched their side hustle in October 2024 after observing other creators livestreaming card breaks on platforms like TikTok. Initially breaking Pokémon cards, the duo quickly shifted to football cards. After successfully selling a $1,000 purchase from Costco on the same day, they invested in a $500 set from Sam's Club. Steven leads the livestreaming efforts on their account, Bull Island Breaks, due to TikTok's restrictions on minors hosting, creating a platform for average consumers interested in shares of card collections.
We didn't know what we were doing. We saw other people doing it. Everyone was ripping this one particular box - it was a Costco box exclusive.
Most average people can't afford to buy a whole box and risk it, so we do breaks. Everyone buys a team from the NFL, and then if their card hits, they get it.
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