Hey, subscribers!This is James Hercher of AdExchanger, with our latest dispatch from the intersection of commerce and media.This week, we consider retail media networks (RMNs).Specifically, the inventory that's behind many of these platform storefronts.The retail media mystery box American retailers now see themselves as media companies with their own ad impressions, audiences and valuable data.
#back #social-media #advertising #specifically #subscribers #grocery-stores #attribution #product-management #electric-car #email-marketing
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