Streaming platforms are increasingly adopting shoppable ad formats and partnerships with outcomes-based measurement providers like Innovid and EDO to position connected TV (CTV) as a trackable performance channel for advertisers.
EDO highlights its partnerships with major streaming applications like Netflix, NBCUniversal, and Disney to showcase data indicating that ads on these platforms lead to tangible business results beyond reach and frequency metrics.
#connected-tv-advertising #outcomes-based-measurement #performance-channel #streaming-platforms #partnerships
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