#outcomes-based-measurement

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AdExchanger
3 months ago
Marketing tech

Video Currencies Are Making Waves At Cannes Lions | AdExchanger

CTV plays a significant role at Cannes Lions, focusing on video ad currencies and outcomes-based measurement. [ more ]
AdExchanger
3 months ago
Marketing tech

What TV Advertisers Need To Know About Outcomes | AdExchanger

Streaming platforms focus on outcomes-based advertising to compete for ad dollars. [ more ]
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