#performance-channel

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Adweek
10 months ago
Marketing

Timex's Shari Fabiani on Marketing for an Iconic Brand

Shari Fabiani takes a contrarian approach to marketing Timex, emphasizing engagement with core customers.
Adweek X event in LA aims to provide fresh perspectives and true collaboration, highlighting the competitive advantage of understanding how to collaborate.
MNTN promotes television as a performance channel that generates incremental revenue and engages audiences as they stream their favorite shows. [ more ]
AdExchanger
3 months ago
Marketing tech

What TV Advertisers Need To Know About Outcomes | AdExchanger

Streaming platforms focus on outcomes-based advertising to compete for ad dollars. [ more ]
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