VIOOH Continues to Innovate for OOH Media Owners with New Audience-Based Visual Planning Enhancements
Briefly

from Exchangewire3 months ago
Today (September 3rd, 2024), VIOOH launched intelligent programmatic OOH planning enhancements within its Trading Manager platform, enhancing targeting and campaign visualization in real-time.
Exchangewirehttps://www.exchangewire.com/blog/2024/09/03/viooh-continues-to-innovate-for-ooh-media-owners-with-new-audience-based-visual-planning-enhancements/
The new map-based planning capabilities from VIOOH allow for interactive campaign visualisations showing real-time availability, while enabling media owners to layer audience data for better targeting.
Exchangewirehttps://www.exchangewire.com/blog/2024/09/03/viooh-continues-to-innovate-for-ooh-media-owners-with-new-audience-based-visual-planning-enhancements/
With VIOOH’s Allocation Engine, media owners can optimize complex briefs using audience data segments, maximizing both portfolio occupancy and revenue.
Exchangewirehttps://www.exchangewire.com/blog/2024/09/03/viooh-continues-to-innovate-for-ooh-media-owners-with-new-audience-based-visual-planning-enhancements/
As global prDOOH spend is set to rise by 32%, VIOOH enhances traditional map-based planning with audience indices, making it easier to meet diverse campaign needs.
Exchangewirehttps://www.exchangewire.com/blog/2024/09/03/viooh-continues-to-innovate-for-ooh-media-owners-with-new-audience-based-visual-planning-enhancements/
Read at Exchangewire
#digital-out-of-home #programmatic-advertising #audience-targeting #marketing-technology #campaign-planning
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