Use this model to improve your digital asset management system | MarTech
Briefly

A digital asset management (DAM) system can boost efficiency, break down silos and improve messaging.However, it is not a one-and-done proposition.You must regularly assess its performance to realize its true potential.The DAM Capability Model (DCM) is an established process for doing this.Corey Davis, digital asset manager for the brand team at Lucid Motors, explains what DCM is and how to use it.
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