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Given the sheer variety of digital out-of-home (DOOH) inventory up for grabs, building programmatic pipelines for the DOOH market is a daunting task.More standardization is needed for DOOH programmatic to enter the next phase of growth.With inventory spanning giant video walls in downtown districts to smaller-format screens on top of taxi cabs, real-time bidding (RTB) needed a spec that could communicate those nuances.
Given the sheer variety of digital out-of-home (DOOH) inventory up for grabs, building programmatic pipelines for the DOOH market is a daunting task.More standardization is needed for DOOH programmatic to enter the next phase of growth.With inventory spanning giant video walls in downtown districts to smaller-format screens on top of taxi cabs, real-time bidding (RTB) needed a spec that could communicate those nuances.
#collaboration #transactions #implementation #customization #programmatic #participant #daunting-task #standardization
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