To Cure What Ails Digital Advertising, Marketers And Publishers Must Get Back To Basics | AdExchanger
Briefly

from AdExchanger3 months ago
"The war is really for attention. It's not for clicks, viewability or all these other media metrics we've made up."
AdExchangerhttps://www.adexchanger.com/agencies/to-cure-what-ails-digital-advertising-marketers-and-publishers-must-get-back-to-basics/
"If we were really innovating, we would have gone to attention years ago. Proper attention moves way past viewability and safety, because you're reaching people who actually care."
AdExchangerhttps://www.adexchanger.com/agencies/to-cure-what-ails-digital-advertising-marketers-and-publishers-must-get-back-to-basics/
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#digital-marketing #attention-metrics #programmatic-advertising #brand-safety #consumer-behavior
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