Despite the rise of various digital channels, email persists as a top performer in marketing strategies. The white paper from AtData, titled "Is Email Dead? Exploring the Evolution and Vitality of Email," provides data-backed insights on the robustness of email as a first-party data source. It emphasizes the importance of validated email data in improving identity resolution and personalization, which are essential in today’s omnichannel marketing environment. The paper outlines methods to enhance campaign performance through better segmentation and deliverability, reaffirming email's status as a cost-effective marketing tool.
Email is more than just a communication tool; it serves as the backbone of first-party data, identity resolution, and personalized marketing strategies—all essential for success in today's privacy-first, omnichannel landscape.
This new white paper explores why email continues to deliver performance and how brands can leverage it for better targeting, engagement, and ROI.
Email remains one of the most cost-effective, high-impact tools in the marketing stack, emphasizing the need for improved campaign performance through better deliverability and segmentation.
Validated, enriched email data supports identity resolution and personalization—crucial elements in enhancing marketing effectiveness.
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