The slow dismantling of cookie-based tech had its fingerprints all over our coverage in 2022 (if you'll excuse the mixed metaphor).Data privacy supplied the drumbeat, from stories about clean rooms to new privacy-forward ad tech products to the rise of retail media (a data safe haven).Everyone from platforms to marketers marched to its sound.
#years #performance #advertising #predecessor #disappearance #digital-media #google-analytics #fingerprints #data-privacy
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