"We could be a force to be reckoned with, and not individually, but collectively so," Adverty CEO Jonas Söderqvist says, expressing confidence in the collaboration among leading in-game ad tech businesses.
Frameplay’s expansion with Adverty and AdInMo aims to create a robust programmatic advertising ecosystem for in-game placements, crucial for scaling this innovative ad format.
In-game advertising holds immense potential, such as targeting real-time ads in immersive environments, but struggles with implementation due to the hesitance of game creators regarding brand insertions.
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