By 2028, traditional B2B marketing and sales methodologies will be drastically transformed, thanks to buyers increasingly utilizing AI to bypass older vendor processes. This shift necessitates a fundamental change for go-to-market teams, moving from persuasion-based strategies to those driven by demonstrable proof of value. The article serves as a wake-up call, urging professionals to confront uncomfortable truths about the evolving landscape and adapt their strategies accordingly in order to stay relevant and effective.
By 2028, most traditional B2B marketing and sales tactics will be unrecognizable or obsolete due to buyers harnessing AI to navigate vendor processes.
This article acts as 'tough love,' emphasizing the need for GTM professionals to adapt to substantial changes in buyer behavior due to AI.
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