The Good, Bad And Overblown About The Trade Desk's Top 100 List | AdExchanger
Briefly

from AdExchanger8 months ago
Publishers are worried The Trade Desk is placing another obstacle between them and ad budgets, shifting from the open web champion to gatekeeper of the 'premium internet'.
AdExchangerhttps://www.adexchanger.com/platforms/the-good-bad-and-overblown-about-the-trade-desks-top-100-list/
The list allows The Trade Desk to steer conversations on media quality, transparency, and audience signals, pushing publishers to focus on these aspects for future deals.
AdExchangerhttps://www.adexchanger.com/platforms/the-good-bad-and-overblown-about-the-trade-desks-top-100-list/
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#the-trade-desk #digital-advertising #publishers #ad-budgets #media-quality
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