Tariff turmoil: How marketers are dodging costs and shifting strategyMarketers are navigating uncertainties due to tariffs, affecting ad budgets and supply chains.
Media companies will love their websites a lot lessAI Overviews are transforming website traffic dynamics and content discovery, leading to significant strategic adaptations for publishers.
The Good, Bad And Overblown About The Trade Desk's Top 100 List | AdExchangerThe Trade Desk's release of the top 100 publishers sparked industry concerns about its pivot to a gatekeeper role, impacting publishers and buyers alike.