By the start of 2020, the Out of Home (OOH) advertising had experienced growth for 36 consecutive quarters.Despite being one of the oldest forms of advertising, OOH has seen tremendous development in tandem with technological advancements.This has been especially evident throughout the last two decades, wherein the global shift towards digitisation prompted a revolution in OOH advertising.
#development #advertising #recent-years #machine-learning #full-advantage #shortcomings #programmatic #screen-time #digital-advertising #unstoppable
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