Axios reports that Google and Meta - known in combination as the digital advertising "Duopoly" - are expected to capture less than half of US digital advertising revenue in 2022 for the first time since 2014.According to Axios, Insider Intelligence estimates that Google and Meta will account for 48.4% of all U.S. digital ad revenue this year, which is down from a peak of 54.7% in 2017.
#back #years #social-media #interesting #combination #competitive #social-media-platforms #privacy-policy #participant #retail-businesses
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