Header bidding turned one bid request into a dozen, as more SSPs sold identical copies of publisher inventory. But instead of locating the duplicate impressions, DSPs and SSPs use traffic shaping, a mix of manual and automated ways they remove traffic from the ecosystem.
VideoAmp raised $275 million at a $1.4 billion valuation. After a tough 2023, however, VideoAmp laid off nearly 20% of its staff, and CEO Ross McCray (a former guest on AdExchanger Talks) stepped down.
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