#traffic-shaping

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Exchangewire
1 month ago
Marketing tech

Decoding Supply-Path Optimisation with Opti Digital's CEO Magali Quentel-Reme - ExchangeWire.com

The ad selection process in online advertising, particularly through programmatic methods like SPO, has a significant environmental impact. [ more ]
AdExchanger
8 months ago
Marketing tech

The Big Story: Programmatic Excess, From Bid Duplication To VideoAmp's Reckoning | AdExchanger

Inefficiencies in programmatic auctions include bid duplication, misguided traffic shaping, and volume bias among DSPs.
VideoAmp, a top TV measurement company, has faced challenges including layoffs and a need to shift away from its activation business. [ more ]
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