#programmatic-auctions

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#index-exchange #meta-platforms #scam-advertising #bbc-advertising #supply-side-decisioning
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fromExchangewire
3 hours ago

Digest: DSP Bedrock Platform Pilots Index Exchange's Index Cloud; Meta Sued Over Scam Ads; Radiocentre Urges MPs to Reject BBC Ads

Index Exchange launches Index Cloud to enhance programmatic auctions, while CFA sues Meta for allowing scam ads, and Radiocentre opposes BBC advertising.
fromExchangewire
7 months ago

The Next Frontier in Ad Tech Innovation: Exploring the 10-Millisecond Opportunity with Index Exchange's John Tigg - ExchangeWire.com

Now, due to a rapid increase in computational power, we see an exciting window of opportunity in the 10 milliseconds before a bid request is even sent. Today, sophisticated data science and custom algorithms can be applied to a bid request before it ever reaches the DSP. That means decisioning isn't limited to just the buy side anymore - the supply side now has the ability to shape demand, apply intelligence, and unlock value in real time.
Marketing tech
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