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EU data protection
fromExchangewire
1 week ago

Digest: DSP Bedrock Platform Pilots Index Exchange's Index Cloud; Meta Sued Over Scam Ads; Radiocentre Urges MPs to Reject BBC Ads

Index Exchange launches Index Cloud to enhance programmatic auctions, while CFA sues Meta for allowing scam ads, and Radiocentre opposes BBC advertising.
fromSiliconANGLE
3 months ago

Reuters' investigation claims Meta tried to deceive regulators over fake ads - SiliconANGLE

A special report by Reuters published Wednesday cited internal company documents that show how it adopted tactics that made it much more difficult for regulators to find scammy ads on its platforms. At the same time, it resisted implementing universal advertiser verification measures that could reduce scams, over fears that they would also impact its revenue. Reuters said the documents it collected were drawn from Meta's finance, legal, public policy and safety teams over a four-year period.
Marketing tech
#meta
fromMUO
5 months ago
Online marketing

I can't believe how much Meta supposedly earns from scam advertising

fromTheWrap
5 months ago
Social media marketing

Meta Rakes in Over $16 Billion on Fraudulent Ads While Users Face a Flood of Misinformation | Report

fromAbc
5 months ago
Online marketing

Meta forecast $24b revenue from scam ads, internal documents show

fromMUO
5 months ago
Online marketing

I can't believe how much Meta supposedly earns from scam advertising

fromTheWrap
5 months ago
Social media marketing

Meta Rakes in Over $16 Billion on Fraudulent Ads While Users Face a Flood of Misinformation | Report

fromAbc
5 months ago
Online marketing

Meta forecast $24b revenue from scam ads, internal documents show

more#meta
Online marketing
fromRAPPLER
5 months ago

Meta is earning a fortune on a deluge of fraudulent ads, internal documents show

Meta earned substantial revenue from scam and banned-goods advertising while allowing widespread fraudulent ads to persist across its platforms.
Marketing tech
fromOCCRP
9 months ago

Behind the Scam: How Fraudsters Use Social Media, Software, and Shell Companies to Steal Millions

Affiliate marketers use phishing ads to collect victim data for call centers offering fake investment opportunities.
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