"According to a new report from Reuters, Meta has estimated that around 10% of its overall annual revenue, equating to around $16 billion, comes from scam advertising, and/or promotions for banned goods."
"On average, one December 2024 document notes, the company shows its platforms' users an estimated 15 billion 'higher risk' scam advertisements - those that show clear signs of being fraudulent - every day."
"The documents further note that users who click on scam ads are likely to see more of them because of Meta's ad-personalization system, which tries to deliver ads based on a user's interests."
Meta estimates around 10% of annual revenue, approximately $16 billion, comes from scam advertising and promotions for banned goods. Internal December 2024 documents estimate the platforms deliver about 15 billion 'higher risk' scam advertisements daily, defined as ads showing clear signs of fraud. Users who click on scam ads are likely to be shown more because the ad-personalization system attempts to deliver ads based on user interests, which can amplify exposure to fraudulent ads and banned-promotion content.
Read at Social Media Today
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