T-commerce is the broader umbrella term for any action spurred by content viewed on a TV screen, while shoppable TV is a more nascent concept referring to direct purchases from a TV screen using a remote control.
Attribution models differ significantly between T-commerce and shoppable TV, with TV historically facing challenges in directly linking ad views to purchases made through other channels.
QR codes are used to help attribute sales and conversions in the T-commerce and shoppable TV landscape, but they are not a foolproof solution.
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