Amazon's 'Buy It Now Bonanza': The Shoppable Spectacle That's Out to Make Your Wallet Weep | HackerNoonAmazon's 'Buy It Now Bonanza' blends retail and reality TV, enabling live purchases while entrepreneurs pitch their products.
T-Commerce Vs. Shoppable TV | AdExchangerT-commerce is the overarching term for actions initiated by content viewed on TV, while shoppable TV refers to direct purchases made from TV screens using a remote.