#shoppable-tv

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AdExchanger
1 week ago
Marketing tech

Data Dazzles Ahead of the TV Upfronts | AdExchanger

TV Upfronts now include ecommerce giants and tech players, shoppable TV is a key focus, buyers seek flexibility, and streamers feel pressure to make services profitable. [ more ]
AdExchanger
1 month ago
Marketing tech

T-Commerce Vs. Shoppable TV | AdExchanger

T-commerce is the overarching term for actions initiated by content viewed on TV, while shoppable TV refers to direct purchases made from TV screens using a remote. [ more ]
AdExchanger
1 month ago
Marketing

Can Streaming TV Make Shoppability Happen?; The Pro-Anti-Sharing Consensus | AdExchanger

Streaming audiences dislike ads but can't avoid them, necessitating innovative monetization solutions.
Shoppable TV faces challenges due to the difference in consumer behavior between traditional shopping networks and video-on-demand platforms. [ more ]
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