'White Lotus,' Ad-Free on HBO, Lures Sponsors to MaxMajor brands are embracing new advertising strategies in premium television, as seen in 'The White Lotus' sponsorships.
TCL TVs will use films made with generative AI to push targeted adsAdvertising strategies are evolving in TV, with OSes enabling targeted ads and using AI for content creation, exemplified by TCL's new approach.
'White Lotus,' Ad-Free on HBO, Lures Sponsors to MaxMajor brands are embracing new advertising strategies in premium television, as seen in 'The White Lotus' sponsorships.
TCL TVs will use films made with generative AI to push targeted adsAdvertising strategies are evolving in TV, with OSes enabling targeted ads and using AI for content creation, exemplified by TCL's new approach.
The 13 Greatest S.N.L.' Commercial SkitsSNL's history includes clever parodies of TV advertisements, illustrating its cultural critique and humor, exemplified by the Calvin Klein Obsession spoof.
From pyjamas to sweet boxes - how the Late Late Toy Show has become the ultimate money-makerThe Toy Show's popularity creates lucrative opportunities for retailers and advertisers, highlighting its status as a cultural phenomenon.Penneys' collaboration with the Toy Show is significant, driving sales and donations to charity.
31 Days of Holiday DelightModern holiday gifts have evolved from humble beginnings to complex electronic toys, driven by consumerism and media influence.Timeless toys still capture children's imaginations despite the prevalence of high-tech gaming gadgets.
TV 2.0: Driving measurable business outcomesThe advent of CTV and streaming has fundamentally changed how brands approach advertising, shifting from linear TV to targeted digital methods.
MOTD to lose second key man in two years with 1.3m star to leave BBC entirely in 2026Gary Lineker is leaving Match of the Day after 26 years, signaling a major shift in BBC football coverage.
Presidential Campaigns and Allies Plan $500 Million in TV and Radio AdsDemocrats plan to spend over $332 million on advertising in the final weeks, significantly outpacing Republicans.Pennsylvania is the primary battleground with a $21 million Democratic advantage. The main Democratic super PAC is Future Forward with substantial spending plans.
Kevin O'Leary Launches AI TV Advertising Platform, WonderAds | EntrepreneurWonderAds aims to democratize television advertising for small businesses, offering tools for tracking, optimizing, and purchasing TV ads.
Ahead of Euro 2024 soccer tournament, brands look beyond TV to stretch their budgetsMarketers see Euro 2024 and Olympics as prime opportunities to reach broad audiences across Europe and the U.S.
T-Commerce Vs. Shoppable TV | AdExchangerT-commerce is the overarching term for actions initiated by content viewed on TV, while shoppable TV refers to direct purchases made from TV screens using a remote.
TikTok Launches New Ad Campaign To Oppose Sell-off BillTelevision ad space reserved in key battleground statesProposal to force TikTok into U.S. ownership due to concerns of Chinese influence