#television-advertising

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CTV
MarTech
5 months ago
Online marketing

Could happy advertisers be the key to connected TV success? | MarTech

CTV viewership has surpassed linear television as consumers seek more flexibility and lower costs.
CTV provides an opportunity for advertisers to reach new audiences and offers results-focused capabilities.
Technological advances in CTV advertising are leading to a better experience for viewers. [ more ]
MarTech
5 months ago
Online marketing

Could happy advertisers be the key to connected TV success? | MarTech

CTV viewership has surpassed linear television as consumers seek more flexibility and lower costs.
CTV provides an opportunity for advertisers to reach new audiences and offers results-focused capabilities.
Technological advances in CTV advertising are leading to a better experience for viewers. [ more ]
MarTech
5 months ago
Online marketing

Could happy advertisers be the key to connected TV success? | MarTech

CTV viewership has surpassed linear television as consumers seek more flexibility and lower costs.
CTV provides an opportunity for advertisers to reach new audiences and offers results-focused capabilities.
Technological advances in CTV advertising are leading to a better experience for viewers. [ more ]
moreCTV
Digiday
3 weeks ago
Marketing

Ahead of Euro 2024 soccer tournament, brands look beyond TV to stretch their budgets

Marketers see Euro 2024 and Olympics as prime opportunities to reach broad audiences across Europe and the U.S. [ more ]
Social Media Today
1 month ago
Marketing

TikTok Launches New Ad Campaign To Oppose Sell-off Bill

Television ad space reserved in key battleground states
Proposal to force TikTok into U.S. ownership due to concerns of Chinese influence [ more ]
MarTech
5 months ago
Marketing

Could happy advertisers be the key to connected TV success? | MarTech

CTV viewership has surpassed linear television as consumers seek more flexibility and lower costs.
CTV provides an opportunity for advertisers to reach new audiences and offers results-focused capabilities.
Technological advances in CTV advertising are leading to a better experience for viewers. [ more ]
AdExchanger
1 month ago
Marketing tech

T-Commerce Vs. Shoppable TV | AdExchanger

T-commerce is the overarching term for actions initiated by content viewed on TV, while shoppable TV refers to direct purchases made from TV screens using a remote. [ more ]
MarTech
5 months ago
Marketing tech

Could happy advertisers be the key to connected TV success? | MarTech

CTV viewership has surpassed linear television as consumers seek more flexibility and lower costs.
CTV provides an opportunity for advertisers to reach new audiences and offers results-focused capabilities.
Technological advances in CTV advertising are leading to a better experience for viewers. [ more ]
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