Streaming is arguably the TV industry's most powerful growth engine.But it's still far from a mature business.Less than a year ago, connected TV officially outgrew cable as the most popular way to watch TV.Now, achieving profitability is the priority, said Eric Schmitt, research director at Gartner.
#back #competition #advertising #comfortable #subscribers #consistency #bottom-line #user-experience #profitability #programmatic
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