In 2025, Roblox is intensifying its advertising initiatives, leading to tension with in-game creator studios, which contend that this shift negatively impacts their earnings. Historically, these studios, which design custom brand integrations, benefited from partnerships with Roblox. However, as Roblox begins selling more ads directly, the studios feel their role has transformed from partner to competitor. Creators express frustration over decreasing revenues and a lack of support, while Roblox claims to focus on tools for mutual benefit.
In 2025, Roblox's increased advertising efforts have upset creator studios, claiming the platform's growing in-house operations are cutting into their earnings.
Roblox's creator studios, initially supportive of the platform, now feel sidelined as Roblox seeks a larger share of branding revenues they traditionally received.
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