Unlike the annual tax day, the ad tech tax in CTV is a perpetual drain on advertisers' budgets, with fees inflating a $10 CPM inventory to $20.56, impacting ROI significantly.
CTV ad tech tax includes hidden SSP, data, measurement, ad serving, DSP, and service fees, amounting to a staggering 106% 'tax rate' on campaigns, impacting advertisers negatively.
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