AdExchanger1 month agoMarketing techProgrammatic TV Tax Day Is Not Just April 15. It's Every Day | AdExchangerAdvertisers face a significant 'ad tech tax' in programmatic CTV campaigns, with fees inflating costs drastically, impacting ROI negatively. [ more ]
AdExchanger1 month agoMarketing techInnovid Wants To Create Harmony Within The CTV Supply Chain | AdExchangerTV inventory shrinking due to increased supply paths Innovid's Harmony Direct optimizes CTV ad buys for efficiency and transparency [ more ]