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"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.TV advertising is undergoing a tectonic shift from programmed to programmatic.Not unlike on the open web - but unlike on linear - advertisers can use programmatic to get scale across connected TV.
"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.TV advertising is undergoing a tectonic shift from programmed to programmatic.Not unlike on the open web - but unlike on linear - advertisers can use programmatic to get scale across connected TV.
#back #information #opportunities #comfortable #transparency #flexibility #historically #transparent #programmatic #competitively
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