This year, NBCUniversal hosted its competitors on stage at One23, the broadcaster's annual developer conference, which took place on Wednesday in New York City.Why?One word: measurement.Broadcasters may compete with each other for ad dollars, but they also need to work together to set workable standards for cross-platform measurement.
#opportunity #advertising #partnership #consistency #competitors #transaction #warner-bros #programmers #nbcuniversal
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