Netflix reported a remarkable 150% increase in ad sales during upfront negotiations compared to the previous year, showcasing a growing interest from diverse brands across various sectors.
By expanding partnerships beyond Microsoft to platforms like The Trade Desk and Google's DV360, Netflix aims to diversify its ad sales strategy and strengthen its programmatic ad ambitions.
Netflix's objective to develop its own ad tech aligns with its programmatic upgrades, potentially encouraging advertisers to allocate larger budgets to its platform throughout the year.
The upcoming expansion of Netflix's programmatic guaranteed deals marks a significant step toward attracting more traditional TV advertisers, emphasizing the platform's commitment to enhancing its ad offerings.
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